The Hollywood Sign

The story of how a real estate advertisement erected in 1923 became an international symbol of fame, fortune and the American dream.

Throughout the '60s, Hollywood was losing its financial infrastructure and its audience, and undergoing a major identity crisis. But much to everyone's surprise, a once-popular genre started to regain popularity, and helped save the industry.

In many ways, the Hollywood sign is a perfect emblem Los Angeles -- first as an advertisement for a subdivision, then as an ad for Hollywood writ large. This video explains the role that car culture played in creating this timeless icon.

Film historian Jonathan Kuntz describes some of the anecdotes and myths surrounding the origin of the Hollywood film industry.

From Dollywood to Bollywood in India and Nollywood in Nigeria, the Hollywood sign has inspired numerous imitations and replicas around the world, but stands alone as a unique and internationally recognized symbol of the American entertainment industry.

When it comes to different types of mass cultural production, the tremendous influence and power of Hollywood is unparalled. But like all power throughout history, it is not afforded equally to most segments of society.